In the face of a flattening growth rate and dropping profitability, one of the tools Pitney Bowes turned to was a(n) ________ to hold on to its best customers and create a better relationship with other customers by giving members discounts and incentives for frequent patronage.
A. trade promotion
B. interactive program
C. direct sales promotion
D. loyalty program
E. push strategy
Answer: D
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One important step in proofreading formal reports and proposals is to
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Kokan Inc., a marketing company, includes stock options and stock purchase plans in executive pay. Executives at the company will want to do what is best for Kokan because that will cause the value of the stock to grow. What is being exemplified in this scenario?
A. merit plan B. short-term incentives C. Scanlon plan D. balanced scorecard E. long-term incentives
Most established companies focus on incremental innovation rather than radical innovation
Indicate whether the statement is true or false
IEEE 802.15 is a family of wireless protocols, collectively known as Wi-Fi.
Answer the following statement true (T) or false (F)