Savvy advertisers should be able to describe how their brand:
a. Beats the competition on price and value
b. Touches one or more human needs
c. Works based on research findings
d. Will always remain relevant
b
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According to President Obama's chief speech-writer, a speech that will resonate powerfully through the mass media needs to be loaded with clever phrases and word-trickery
Indicate whether this statement is true or false.
The perceptual process in which you're more influenced by what you sense first or last is ________
a. proximity and consensus b. primacy and recency c. consensus and resemblance d. consistency and distinctiveness
Poor relationships can lead to ________ teams
A) disbanded B) dysfunctional C) dynamic D) dysmorphic
Electronic slides should ________ your speech, not take it over.
A. contradict B. enhance C. shorten D. extend