Marketing research can contribute significantly to the formulation of successful international marketing strategies
Indicate whether the statement is true or false
TRUE
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Which of the following is not one of the primary uses of OD?
A. Improving recruitment B. Adapting to a merger C. Managing conflict D. Revitalizing an organization E. Adapting to an acquisition
When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________
A) segment the market B) provide a service C) enter a new market D) develop brand loyalty E) position its product
Examples of fixed assets to a retailer are _____
a. taxes payable, accounts payable, and mortgage interest due b. owner's equity, cash on hand, and inventory on hand c. property, store fixtures, and trucks d. cash on hand, inventory, and accounts receivable
A company's competitive strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services. B) specifies the portfolio of new products that it will try to develop. C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted. D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.