There was a major labor dispute between the management and factory workers of an aluminum manufacturing company. The public relations department quickly decided to publicize the issue to gain coverage for the company
Which traditional value of news did the PR department use?
a. Conflict
b. Significance
c. Unusualness
d. Newness
A
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Asa drove around town for an hour trying to find the mall. He stopped and asked a jogger for
directions. As the jogger explained the route, Asa utilized what type of listening? A. Critical Listening B. Empathetic Listening C. Discriminative Listening D. Comprehensive Listening
According to the text, two researchers who studied Twitter traffic in relation to political
upheaval in Egypt concluded that:
a. Twitter posts contain more emotion and opinion than traditional news messages. b. Twitter posts contain less emotion and opinion than traditional news messages. c. Twitter posts actually caused the turmoil in Egypt. d. Twitter posts were responsible for a “spiral of silence.” e. Twitter posts helped to prevent a “spiral of silence.”
While giving a presentation about the upcoming product launch, the manager cited an excerpt from Troilus and Cressida, a play written by William Shakespeare. In this scenario, which type of opinion did the manager use?
a. Literary quotation b. Expert testimony c. Lay testimony d. General illustration
When you perform a job well and are rewarded with bonuses, pay raises, a corner office, a better parking space, or a promotion, this is an example of the system of rewards and consequences
Indicate whether the statement is true or false.