Marketers define customer value as
A. selling a product regardless of whether or not it meets a customer's needs and/or wants.
B. the ability to provide a product at the lowest possible price after covering all production expenses.
C. the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it.
D. being able to sell products that generate little to no customer returns or complaints.
E. providing a product or a service to a customer such that he or she will purchase that same product or service again in the future.
Answer: C
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