The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Due to the intangible nature of services, many service firms have to use direct distribution or franchising. Examples include legal, medical, accounting, and personal-care services.
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An accounting system must be computerized in order to ensure the company has proper internal control
a. True b. False Indicate whether the statement is true or false
Which of the following costs should always be expensed as incurred?
A) the costs of externally acquired identifiable intangible assets B) the costs incurred directly associated with establishing and successfully defending the rights associated with internally developed identifiable intangible assets C) the costs of internally developed unidentifiable intangible assets D) the costs of externally acquired unidentifiable intangible assets
Describe in brief the two approaches to employee treatment discussed in this chapter.
What will be an ideal response?
An email message with the subject "Meeting Notes Attached: Crescent City Grill Launch Party" might use which of the following as its first sentence,
a. Please remember to include the mayor on the guest list. b. Attached are the notes from our Monday meeting discussing the Launch Party of the Crescent City Grill on March 3. c. BTW, what time did we decide for the buffet to open? d. The meeting notes are attached.