Guitar Hero uses The Beatles in their commercials. The advertisers of Guitar Hero are anticipating that having this band promote the game will entice the audience to use which peripheral tactic?
A. authority
B. commitment
C. guilt
D. contrast effects
A. authority
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A leader who is assured and dominant in her manner is expressing ______.
A. agreeableness B. openness C. integrity D. self-confidence
Which of the following will help develop a clear idea of the main idea you want to share with the audience?
A) Lists with bullet points B) Surveying the audience C) Writing a one sentence summary that links the purpose to the audience frame of reference D) Determine time limits E) Prepare the slide deck with one idea on each slide
What are the major implications of the new-product development process and the diffusion process to marketing managers?
What will be an ideal response?
Experts predict that social media will become as important for the economy as mobile phones and cloud computing
Indicate whether the statement is true or false