List six major reasons that projects fail
1 . Undefined project management practices
2 . Poor IT management and procedures
3 . Inadequate executive support
4 . Inexperienced project managers
5 . Unclear business objectives
6 . Inadequate user involvement
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Marybeth usually shops for her wardrobe in various department stores. However, when purchasing shoes, she shops only at Great Shoes. Marybeth's allegiance to Great Shoes is an example of
A. brand loyalty. B. retailer loyalty. C. extended problem solving. D. impulse buying. E. composite segmentation.
Which of the styles on Blake and Mouton’s Leadership Grid has high concern for interpersonal relationships and low concern for task accomplishment?
A. authority compliance B. country club C. impoverished D. middle of the road
The general guide to ethical decision-making that states “do unto others as you would have them do unto you” is called the ______.
A. Golden Rule B. four-way test C. stakeholders’ approach D. discernment and advice
The marketing manager of Easy Peasy Vegetables is working on the package for a new line of self-steaming microwaveable vegetables. She wants the package to show a physically fit individual happily eating the product in order to connect the product to the customer. In this case, on which objective of packaging is the marketing manager focusing?
A. safety B. protection C. aesthetic D. usage promotion E. harmony