If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a ________ for the brand.
A. mistrust
B. disliking
C. tolerance
D. trust
E. demand
Answer: D
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A banker is analyzing a company which operates in the petroleum industry. Which of the following might be a major consideration in determining whether the company should receive a loan?
a. The petroleum industry suffers from political pressures concerning the selling price of its products. b. Inflation has been high for several years in a row. c. All companies in the petroleum industry use the same accounting principles. d. The company has a large amount of interest payments related to many outstanding loans.
The comparative balance sheets of Midnite Corp for 2015 and 2014 indicate that short-term trade notes receivable increased from $5,000 in 2014 to $75,000 in 2015 . How will this change be reported on Midnite's statement of cash flows, if Midnite uses the indirect method?
a. It will be included in the amount of cash and cash equivalents at the end of 2015. b. It will be reported as a deduction from net income in the operating activities section. c. It will be reported as a cash outflow in the investing activities section. d. It will be added to net income in the operating activities section.
Walter Ong (1982) studied the impact of the shift from ______ to ______ on culture and education.
a. primary orality; secondary orality b. the Written Tradition; the Print Tradition c. the First Media Age; the Second Media Age d. orality; literacy
The T-account looks like the letter T, with a horizontal line bisected by a vertical line. Increases in liabilities appear on the right side, and decreases in liabilities appear on the left side of T-accounts
Indicate whether the statement is true or false