Which benefit of resistance is described as an opportunity to hear resistance messages from history which can reveal a great deal more about the general state of the employee population?
a. Resistance can keep the change alive in the organization’s conversations.
b. Resistance can enhance the quality of the change and its implementation.
c. Resistance can provide additional data about how employees feel about past change attempts and the organization itself.
d. Resistance can reflect, and potentially build, involvement in and commitment to the organization.
c. Resistance can provide additional data about how employees feel about past change attempts and the organization itself.
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With reference to the three basic stages of the advertising response process, what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
The demand for best-price rather than schedule-based airline inventories was met even before the advent of the Internet.
a. true b. false
A market order to sell would be filled at the highest price available that day
Indicate whether the statement is true or false
Why is the importance of a production management system exaggerated in the early stages of a new business?
A. The firm has only limited resources and strong time pressures to perform well at the outset. B. There are a number of suppliers who are ready to supply raw materials for a credit. C. The firm has to pay very high interest rate to banks and other financial institutions. D. There are customers who are ready to pay exorbitant price for a newly launched product.