A catalog retailer specializes in ceramic figures, paintings, books, and other decorative items related to endangered animals. The company is considering donating 10 percent of its net profit to the World Wildlife Foundation (WWF)

This idea may attract more customers who like the idea of a portion of their money supporting this charity that works to save species. Provide several examples of primary and secondary data that the retailer can use in its market research.


Students' answers to this question will vary. Primary data could come from a customer survey about the WWF and its mission or from a series of focus groups asking current customers how they might respond to the proposed relationship between the catalog and the World Wildlife Foundation. Secondary data could come from looking at reports on other companies engaged in similar promotions as well as internal sales records. Secondary data could also include published information on the WWF and its membership.

Business

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a. True b. False

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Curtis is an employee of Deepwater Drilling, Inc, covered by federal overtime provisions, which apply only after an employee has worked more than

a. eight hours in a day. b. forty hours in a week. c. 160 hours in a month. d. one year for the same employer.

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Indicate whether the statement is true or false.

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Indicate whether the statement is true or false.

Business