A proper promotional mix is one that _____
a. focuses on using a pull strategy for selling products
b. utilizes all forms of promotion equally
c. focuses on using a push strategy for selling products
d. meets the needs of the target market
ANSWER: d
A proper promotional mix is the one that management believes will meet the needs of the target market and fulfill an organization's overall goals.
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Often leadership occurs within a context where one individual influences a group of others to accomplish goals. Which best describes this component of leadership?
A. Leadership occurs in groups. B. Leadership involves influence. C. Leadership includes organizations. D. Leadership includes attention to common goals.
The Williams Act amendments to the 1934 Act were designed to:
A. protect investors from promoters and security salespersons who offered stock in companies organized to pursue visionary schemes. B. force corporations to comply with stockholders' social goals of meeting the EPA's new source emission standards. C. provide penalties for fraudulent sales and permit the issuance of injunctions to protect investors from anticipated fraudulent acts. D. give the bidder and the target company equal opportunities to present their cases to the shareholders.
If production technology displays significant economies of scale, many local locations are the most effective
Indicate whether the statement is true or false.
Harper, while walking in a park, got hit on the head with a baseball. The ball was thrown at her by Aaron who intended to hit her to show off in front of his friends. She may recover damages for:
A) bodily harm. B) emotional distress. C) reasonable medical expenses. D) All of these.