Which of the following statements is true of marketing channels?
A) A direct marketing channel removes a business from the end-user customer.
B) A direct marketing channel offers higher margins than an indirect channel, but the company must bear the cost of marketing expenses.
C) Customers who make small purchases are usually profitably served with a direct channel system.
D) An indirect marketing channel is often expensive, so it limits the number of customers a business can profitably reach.
E) Original equipment manufacturers (OEMs) are part of a direct marketing channel system.
B
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When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________ marketing
A) niche B) mass C) local D) segmented E) trigger-based
Gender stereotypes affect perceptions of leaders and __________.
a. Followers b. Managers c. Consumers d. Investors
The ________ prohibits health insurance companies from terminating health insurance coverage when a person gets sick
A) Health Care Reform Act B) Drug Amendment of the FDCA Act C) Medical Device Amendment Act D) Food, Drug, and Cosmetic Act
Patronage motives influence where one purchases products on a regular basis.
Answer the following statement true (T) or false (F)