Which of the following became an area of study for mass media scholars only in the early decades of the previous century?
a. Television
b. Newspapers
c. Radio
d. Books
c. Radio
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In low power distance cultures,
a. people accept differences in power as normal. b. people believe that all people should be treated as equal. c. people of privilege and wealth have much more power. d. people accept and rarely challenge authority. e. the government, corporations, and religious authorities may dictate rules of behavior and have the power to ensure compliance.
When an audience strongly disagrees with you, you are more likely to persuade them if you
a. choose a modest and realistic goal for change. b. try to change both their attitudes and behavior. c. excite their emotions. d. tell them why their reasoning is faulty or fallacious. e. gain their attention and interest.
The scholarly literature on the effects of the mass media has documented that children are affected positively as well as negatively by:
a. playing videogames b. browsing the internet c. exposure to food advertising d. all of the above
Which of the following is NOT a recommended strategy for effective listening?
a. eliminate distractions b. offer feedback c. pay careful attention to the most important parts of the message d. ask for clarification