What are the three most common ways to categorize or classify magazines?
A. content, geography, and size
B. print face, ad rates, and size
C. size, distribution channels, and content
D. content, audience, and number of issues per year
E. audience, ad rates, and percentage of color
Answer: A
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At the end of the current period, a company reported $725,000 in net credit sales and $100,000 in ending accounts receivable. Calculate this company's days' sales uncollected at the end of the current period.
What will be an ideal response?
________ is the formal process of monitoring progress toward meeting marketing objectives
A) Corporate culture B) Control C) Implementation D) Situation analysis E) SWOT analysis
As worldwide Internet use expands exponentially, it is most urgent that public relations professionals ________
A) adopt proactive strategies to deal with rogue bloggers B) concentrate more on print media, as it is more enduring C) switch to a "digital-only" platform in media relations D) increase their competence in employing and monitoring it
When communicating with people who report to you, you should encourage collaboration by being respectful rather than patronizing
Indicate whether the statement is true or false