Filtering can make objective decision making easy because it involves sending and receiving the true message accurately.
Answer the following statement true (T) or false (F)
False
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Personal influence in marketing communications carries great weight when ________
A) the product being marketed is a convenience item B) the purchase of the product is considered to be safe and risk-free C) the product suggests something about the user's status or taste D) the product being marketed is purchased on a frequent basis E) the product or service in questions is used without being recommended by others
The margin of safety is computed by dividing 1 by the degree of operating leverage
Indicate whether the statement is true or false
Which of the following is an example of a probing question?
A) "How much time do you currently spend on the telephone?" B) "What type of security system do you currently use?" C) "Would you like me to write up the order to ensure quick delivery?" D) "How does upper management feel about the employee turnover rate?" E) "May I show you how our product works with your current offerings?"
How should an entrepreneur approach experimentation?
a. invest high levels of time and resources to strictly adhere to the scientific method b. use quick, low cost methods of experimentation informed by scientific thinking c. focus on asking lots of questions and ignore the scientific method d. rely upon historical data rather than collecting experimental data