Which of the following are sales promotion activities aimed at the company's own sales force?
A. point-of-purchase materials
B. bonuses
C. aisle displays
D. frequent buyer programs
E. trade shows
Answer: B
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Which of the following would a consumer be most likely to consult just before making a purchase decision?
A) television B) a directory C) out-of-home media D) radio E) branded entertainment
The process of bringing home an individual after they have been on international assignment is called ______.
A. expatriation B. adaptation C. repatriation D. onshoring
A publicly traded company needs to disclose to the public all material information regarding the company, its operations, and its management.
Answer the following statement true (T) or false (F)
As with most professionals, internal auditors must follow guidelines promoting ethical conduct. The IIA Code of Ethics is important for internal auditors because the reliability of their work depends on a reputation for a high level of personal integrity. The Code of Ethics consists of four main principles of ethical conduct and some associated rules that underpin the expected conduct of IIA members. List the four main principles of the Code of Ethics and explain each.
What will be an ideal response?