________ can be achieved through advertising that creates and maintains product differentiation and brand equity, as with the long-running advertising campaign for Michelin tires, which stressed security and performance.
A. Brand extensions
B. Market disintermediation
C. Marketing assimilation
D. Market aggregation
E. Competitive advantage
Answer: E
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"Hours of inspection" is an example of a nonfinancial performance measure
Indicate whether the statement is true or false
Which of the following is not an example of obvious financial reporting frauds as discussed in the text?
A) Keeping the books open for a few days after the end of the reporting period. B) Transferring assets to an affiliate at more than their actual value. C) Recording as assets expenditures that should have been classified as expenses. D) Recording a liability when title to merchandise passes to the purchaser.
What types of ethical issues occur at the individual level?
a. Inflated travel expenses b. Falsification of financial statements c. Gray area activities d. Cheating on exams
Answer the following statements true (T) or false (F)
1. If a taxpayer disposes of an interest in a passive activity, unused carryover losses are available to the purchaser of the interest. 2. A taxpayer may deduct suspended losses of a passive activity when the taxpayer completely terminates his or her ownership of the activity. 3. Once an activity has been classified as passive, it is considered passive with regard to that taxpayer until it is sold. 4. A passive activity includes any rental activity or any trade or business in which the taxpayer does not materially participate. 5. Two separate business operations conducted at the same location may be treated as separate activities under the passive activity rules.