Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?
A) Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B) Use a variety of hard-sell tactics to get the word out about his company's products.
C) Realize that blogs are useful for getting feedback only from customers, not industry experts.
D) Alonzo should follow all these suggestions.
A
You might also like to view...
Assume that a company is facing a loss contingency. GAAP requires the company to categorize the likelihood of occurrence of a future event that will confirm the loss as being plausible, remotely plausible, or remote
Indicate whether the statement is true or false
The Founder of Teach for America, Wendy Kopp, established a mission by building on her vision, which is "One day, all children in this nation will have the opportunity to attain an excellent education." Considering this, how did Klopp implement the mission of Teach for America?
A. by offering funds to increase the salaries of low-income teachers B. by starting a fundraising campaign to improve school infrastructure C. by enlisting talented young professionals as teachers D. by starting her own line of private schools
A product layoutis used by firms that need to produce small batches of goods that require a degree of customization.
Answer the following statement true (T) or false (F)
There is a universal standard regarding what is provided by a franchisor. Each franchisor can offer a unique package that is different from other franchisors.
Answer the following statement true (T) or false (F)