What can marketers expect to happen when a brand's promise is not regularly fulfilled?
What will be an ideal response?
A brand is essentially a promise to consumers of what a product will deliver; when that promise is not fulfilled, the brand's reputation is diminished and customer loyalty measures suffer.
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U.S. GAAP and IFRS require firms to recognize as assets identifiable intangibles acquired in external market transactions. Which of the following is/are true?
a. The exchange between an independent buyer and seller provides evidence of the existence of expected future benefits, and the exchange price provides evidence of the fair value of those benefits. b. In external market transactions, identifiable intangibles include patents, trademarks, customer lists, and other economic resources ready for use, as well as in-process technologies with uncertain future benefits. c. In external market transactions, identifiable intangible assets have either finite lives or indefinite lives. d. In external market transactions, firms must amortize intangible assets with finite lives, generally using the straight-line method. e. all of the above
Research on student groups shows that _____ are reduced in virtual groups.
a. status differences b. stress levels c. performance levels d. all of the above
One of the three major dimensions of measuring activity performance is quality
Indicate whether the statement is true or false
Setting stretch objectives does not provide an organization with the advantage of
A. helping to avoid mediocre results. B. spurring exceptional performance and helping build a firewall against contentment with modest performance gains. C. helping clarify the company's strategic vision and strategic intent. D. helping a company be more focused and intentional in its actions. E. pushing company personnel to be more inventive and innovative.