How can audience analysis help you motivate your audience to care?
What will be an ideal response?
Answer: An audience will care about your presentation if they believe it is valuable to them. During audience analysis, you consider relevant personal information about your audience, audience needs and interests, audience attitudes and biases, audience familiarity with topic and jargon, etc. Knowing this information about your audience will let you know if they are experiencing a problem you can solve, if they feel a need for change, if the opportunity you are presenting is one they can take advantage of, and how in particular will they benefit from what you are discussing. This is very important, as it can alter the emphasis you place on different elements of your presentation. If you know your principal audience is focused on the bottom line, you would emphasize cost savings over other benefits. If you know that your principal audience has a vested interest in technology ventures, you could emphasize the cutting-edge aspect of your proposal. If you know that your principal audience is on a mission to improve employee satisfaction, you can stress how your proposal will improve morale.
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Scenario 1.2Use the following to answer the questions.Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations for their dog or cat. Paws and Claws has several unexpected services, such as a 600-square-foot swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet "furniture" so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24 hours a day, 365 days
each year so that customers can pick up their pet at any time.The cost for an overnight stay at Paws and Claws averages $50, compared to competing kennels at about $30. The day care costs are $25 for either a dog or cat. The majority of Paws and Claws' competitors don't offer the day care service, and require a two-day minimum for overnight stays. Informal discussions with customers led to the addition of pet day care and 24 hours of operation. Previously, Paws and Claws was more interested in competing based on its prices. ?Refer to Scenario 1.2. Paws and Claws' target market ismost likelyto be which of the following? A. ?The dogs and cats who stay there B. ?Pet owners who go on vacation frequently C. ?Families with small children and several pets D. ?Suburban families with two-income households E. ?Urban professionals who travel often
All projects are promised in terms of the specific functionality or performance criteria they will meet. The key feature of the contractual documentation that specifies this functionality or criteria is the:
A) Contractual requirements. B) Valid consideration. C) Contracted terms. D) Contractual performance.
Which of the following should NOT be considered when calculating a firm's WACC?
A) cost of carrying inventory B) after-tax cost of bonds C) cost of preferred stock D) cost of common stock
Do you feel comfortable being around people with disabilities? Should organizations make special efforts to hire individuals who are disabled? Are organizations that hire workers with disabilities just being socially responsible, or are the workers productive?
What will be an ideal response?