Which of the following statements is not true about recruiting and training a sales force?
A. The source of recruits used by a manager depends on the type of salesperson required.
B. The more expensive steps of the selection process should occur near the end.
C. The sales manager should analyze traits of the firm's successful and ineffective salespeople.
D. Marketers agree on a generally accepted set of traits for being an effective salesperson.
E. Companies that want to reduce sales force turnover are likely to have a strict recruiting process.
Answer: D
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A) institutional advertising B) integrated advertising C) public service advertising D) issues advertising
When a person in authority identifies an important issue and carries out a process to make a choice that produces outcomes with consequences, they are engaging in:
a. Problem solving b. Organizational decision making c. Decision debacles d. Collaboration
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What will be an ideal response?