In which of the following scenarios is focus group interviewing BEST applicable?

a. The researcher is interested in exploring people’s behavior.
b. The researcher may have grounds to believe that if interviewed together, people may influence each other’s opinions and bias the truthfulness of responses.
c. The researcher’s goal is to generalize from the focus group to the larger population and participants may be too similar in characteristics and not really representative of the population.
d. The researcher is interested in getting information about a controversial topic from several participants in as short a time period as possible.


Ans: D

Sociology

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