Nielsen Media Research measures television audiences in terms of ______.

A. Live only
B. Live + SD
C. Live + 3
D. all of these


D. all of these

Communication & Mass Media

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The thesis statement in a speech of demonstration identifies

A) the term or system you intend to define or contrast with other terms. B) what you will show the audience how to do or how something operates. C) what you will describe in your speech. D) your general and specific purpose.

Communication & Mass Media

A group of teenagers were discussing their plans for the weekend. One of the members suggested that as they play laser tag at the mall every weekend, they should try something different. Every member came up with a variety of ideas

Which step of the reflective thinking process should the group take to decide which activity is best for them? a) Establish criteria b) Evaluate possible solutions. c) Introduce the problem. d) Define the problem.

Communication & Mass Media

Debriefing usually occurs after a(n)

a) Survey b) Experiment c) Focus group d) Case study

Communication & Mass Media

Which of the following sampling techniques is likely to create the most representative sample of a population?

a. convenience sampling b. purposive sampling c. quota sampling d. simple random sampling

Communication & Mass Media