Which of the following is an advantage of using magazines as an advertising medium?
A. a magazine ad has a long life
B. it is easy to translate consumer interests into a successful publication
C. the cost of placing a magazine ad is extremely low
D. it takes a relatively short time to place the ad
E. there is little need or benefit to incorporate four-color graphics
Answer: A
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Aisha, a supervisor at Teserel Corp., suspects that one of her subordinates, Gilbert, is selling the trade secrets of Teserel to a rival company. She observes his behavior for a few weeks and carefully makes note of the data he accesses on the company's servers. In the context of supervising unethical employees, which of the following actions should Aisha take next?
A. She should look for conditions that led to his behavior and fix them. B. She should initiate disciplinary proceedings against him. C. She needs to fix the lapses in the company's data security procedures. D. She needs to confront Gilbert with the evidence against him.
Salespeople need to have knowledge for all of the following EXCEPT:
A. increasing the individual salesperson's self-confidence. B. building the buyer's confidence in the individual salesperson. C. increasing cognitive dissonance among customers. D. meeting buyer's expectations E. building relationships with their customers.
Stockmaster Corporation has provided the following contribution format income statement. Assume that the following information is within the relevant range. Sales (8,000 units)$320,000Variable expenses 192,000Contribution margin 128,000Fixed expenses 121,600Net operating income$6,400The margin of safety in dollars is closest to:
A. $128,000 B. $121,600 C. $6,400 D. $16,000
________ refers to the intentional permanent removal of property from the rightful owner's possession and control
A) Appropriation B) False light C) Disparagement D) Conversion