Continuous monitoring, in the contemporary approach, is beneficial because
A. organization response time is increased.
B. organizational flexibility is reduced.
C. it reduces time lags.
D. it increases the time it takes to detect changes in the competitive environment.
Answer: C
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Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. However, the management mandates that the other salespeople who are not among the top 20 will have to report for work during those two weeks. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory
Which of the following is part of the public relations expenses part of the marketing budget?
A) SEO expenses B) media placement expenses C) press release wire fees D) training expenses
Smith Forge is a successful wholesale provider of hand tools to small retail hardware stores in Florida. Six months ago, John, national sales director for Smith Forge, succeeded in securing a large contract to provide hand tools to HomeFix, a major national retail hardware chain. Furthermore, Smith Forge's contract with HomeFix allows Smith Forge to provide HomeFix with hand tools made of materials of lesser quality at a lesser price. Therefore, HomeFix can charge its retail customers a lower price, providing an attractive profit for both companies. Six months into the contract, both John and Smith Forge are disappointed that, although the hand tools meet the technical specifications of the contract between Smith Forge and HomeFix, the products are not selling. And, furthermore, HomeFix
is receiving nonstop complaints from its customers about the quality of the hand tools, prompting HomeFix to consider canceling its contract with Smith Forge. In retrospect, in its eagerness to land a large contract with HomeFix, John and Smith Forge failed to adequately consider the needs of the A. supplier. B. broker. C. media. D. distributor. E. final consumer.
In some states, an unsolicited e-mail must include a toll-free phone number that the recipient can use to ask the sender to send no more unsolicited e-mail
a. True b. False Indicate whether the statement is true or false