A ________ can be described as a state of felt deprivation.
Fill in the blank(s) with the appropriate word(s).
need
Needs are states of felt deprivation. Consumers feel deprived when they lack something useful or desirable like food, clothing, shelter, transportation, and safety.
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The following are examples of advertising goals, except:
A) building brand image B) defending against lawsuits C) to inform D) to persuade
Use the information below for Focal Point Corp for 2016 and 2017 to answer the following question. Retained earnings, December 31, 2016 $300,000 Retained earnings, December 31, 2017 345,000 Dividends payable, December 31, 2016 19,000 Dividends payable, December 31, 2017 29,000 Net income—2017 150,000 Assume that there were no retained earnings transactions other than those dealing with
dividends and net income. How much dividends did Focal Point declare during 2017? a. $95,000 b. $105,000 c. $140,000 d. $150,000
Which of the following sketches the sales history of a product category over time?
A) product life cycle B) value proposition C) competitive analysis D) brand equity
A company’s overall operating success is measured by ____________________ ratios.
Fill in the blank(s) with the appropriate word(s).