Having the correct style is not particularly important now that many public relations practitioners are emailing draft releases, art and video clips to services that prepare the releases for the media distribution ordered by the client

Indicate whether the statement is true or false


False .

Communication & Mass Media

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Public relations research should be conducted

A) before a campaign begins. B) once a campaign is under way. C) periodically throughout the campaign. D) after the campaign ends. E) All of the above.

Communication & Mass Media

A _______ refers to a formal written statement describing a problem.

a. code of ethics b. mission statement c. problem definition d. problem summary

Communication & Mass Media

For your persuasive speech on assisted suicide, you decide to first provide a hypothetical example of a terminally ill patient who requested assistance with bringing about his own death, then to talk about the current state of the laws covering assisted suicide. Which organizational strategy does this plan reflect?

A. complexity B. specificity C. primacy D. "soft" to "hard" evidence

Communication & Mass Media

David was born in the Philippines when his father was stationed on a military base there. Even though he has lived in the U.S. for the last 15 years of his 20-year life, David is very passionate about helping address the economic hardship in the Philippines and chooses to speak on this for his class. David's selection is an example of which piece of advice about choosing a topic?

A) Select a topic appropriate to your audience. B) Select a topic appropriate to the speaking occasion. C) Select a topic that matters to you. D) Narrow your topic to a manageable focus. E) Mind mapping your topic in relation to your broad area of interest.

Communication & Mass Media