_____ refers to the follow-up activities that a service firm might engage in after a customer transaction
a. Need recognition
b. Postpurchase communication
c. Collective bargaining
d. Sales prospecting
ANSWER: b
Postpurchase communication refers to the follow-up activities that a service firm might engage in after a customer transaction. Postcard surveys, telephone calls, and other types of follow-up show customers that their feedback matters.
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What is a standard format for exchanging business data?
A. Financial EDI. B. Financial cybermediary. C. Electronic data interchange. D. None of the above.
Real assets often increase in value when:
A. higher levels of inflation are anticipated. B. the stock market is advancing. C. the public is confident about world events. D. bond prices are advancing.
Which of the following requirements must be met for a redemption to be treated as substantially disproportionate?
A. After the redemption, the shareholder must own less than 80% of his percentage ownership of voting stock prior to the redemption. B. After the redemption, the shareholder must own less than 80% of his percentage ownership of common stock (voting and nonvoting) prior to the redemption. C. The shareholder must own less than 50% of the outstanding stock (in terms of voting power) after the redemption. D. All of the above must be met.
Dividend reinvestment plans can involve the purchase of:
A) newly issued stock. B) existing stock. C) preferred stock. D) a and b