Which of the following is the first step in the marketing research process?
A. Plan the research design and gather secondary data.
B. Identify and formulate the problem/opportunity.
C. Analyze the data.
D. Specify the sampling procedures.
Answer: B
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The ________ is the ratio of the market share index to the share potential index
A) share development index (SDI) B) market development index (MDI) C) business share index (BSI) D) market share index (MSI) E) sales growth index (SGI)
Doggie World concept tested an idea for a new chew toy that would entertain dogs while simultaneously cleaning their teeth. Dog owners were pleased with the results. The next stage in developing the new product concept is ________
A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing
Internal variations, as a cause of product variation, come from ______.
A. wear and tear of production equipment as it ages B. environmental factors C. government regulations D. company procedures
______ is the amount of output that an organization gets per unit of input, with human input usually expressed in terms of units of time.
A. Empathy B. Productivity C. Sustainability D. Revenue