While preparing the marketing plan for a new product line called Nature & Nurture, Jonas wrote the following: "Recent news about toxic materials in children's toys and repeated recalls of children's products due to safety concerns creates a
substantial market opportunity for Nature & Nurture products. As parents become more and more alarmed about the safety of their children's toys, they can be expected to place a greater premium on the nontoxic, environmentally friendly materials used for all Nature & Nurture products." This statement belongs in the ________ section of the marketing plan.
A) company description, purpose, and goals
B) marketing situation
C) executive summary
D) measurement and controls
E) forecasting
B
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The Markham Division of World Corporation, which has income of $250,000 and an asset investment of $1,562,500, is studying an investment opportunity that will cost $450,000 and yield a profit of $67,500. Assuming that World uses an imputed interest charge of 14%, would the investment be attractive to:1-Divisional management if ROI is used to evaluate divisional performance?2-Divisional management if residual income (RI) is used to evaluate divisional performance?3-The management of Global Corporation? Attractive to Markham: ROIAttractive to Markham: RIAttractive to World Corp.A.YesYesYesB.YesNoNoC.YesNoYesD.NoYesYesE.NoYesNo
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E
Even though investing activities center on the long-term assets shown on the balance sheet, they also include any short-term investments shown under current assets on the balance sheet
Indicate whether the statement is true or false
________ are fundamental to theories of social justice upon which capitalist economies have been built.
A. Consideration and kindness B. Kinship and cooperation C. Liberty and equality D. Fraternity and autocracy
All of the following are categories of balanced scorecard performance measures except:
a. Financial perspective b. Learning and growth c. Regulatory environment d. Internal business processes