Which approach to developing a marketing communications budget is often viewed as being the most effective?
A) objective and task
B) percentage of sales
C) what we can afford
D) payout planning
A
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Relevant costing is useful for short term analysis but not for long term
Indicate whether the statement is true or false
Formulate the appropriate LP model for this scenario
The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director for the college had other ideas; she favored a social media campaign consisting of tweets and facebook postings. "This is the most ridiculous thing I ever heard of," he whined to the dean. The communications director's market research revealed the following: Medium Exposure Cost Newspaper 5,000 $500 Radio 3,000 $250 Twitter 700 $25 Facebook 200 $15 The advertising budget is $3500, but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio is a 24/7 operation and has two dozen 30 second slots available. Facebook postings must be alternated with the rest of the mindless drivel posted on the college page; thus there is space for only three postings before the end of the semester. Twitter is complicated by the 140 character requirement. The communications director feels she needs five tweets to convey a single message about tours and semesters abroad, so for one message, the cost would be $25 for each of the five components of the single ad. Due to thumb fatigue, she feels that she has only 2800 characters left in her thumbs before the end of the semester. (A side note - During the intersession period, she plans to embark on a strict regimen of thumb yoga to prepare for the coming semester.)
Which of the following is NOT a requirement of strategic capacity planning?
a. forecasting demand over several years b. looking at demand and growth trends c. looking at cyclical demand patterns d. establishing a policy on discounts and rebates
On January 1, 20X6, Plus Corporation acquired 90 percent of Side Corporation for $180,000 cash. Side reported net income of $30,000 and dividends of $10,000 for 20X6, 20X7, and 20X8. On January 1, 20X6, Side reported common stock outstanding of $100,000 and retained earnings of $60,000, and the fair value of the noncontrolling interest was $20,000. It held land with a book value of $30,000 and a market value of $35,000 and equipment with a book value of $50,000 and a market value of $60,000 at the date of combination. The remainder of the differential at acquisition was attributable to an increase in the value of patents, which had a remaining useful life of five years. All depreciable assets held by Side at the date of acquisition had a remaining economic life of five years. Plus uses
the equity method in accounting for its investment in Side.Based on the preceding information, what balance would Plus report as its investment in Side at January 1, 20X9? A. $224,100 B. $215,100 C. $234,000 D. $251,100