What does the Worker Adjustment and Retraining Notification Act of 1988 require of organizations conducting layoffs?

What will be an ideal response?


The Worker Adjustment and Retraining Notification Act of 1988 requires that organizations with certain qualifying characteristics provide 60 days’ notice when laying off more than 50 people or closing a plant.

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Because of the need for more detailed communications, industrial marketers are heavy users of:

A) print media. B) television. C) radio. D) banners.

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Which of the following terms refers to customers who make repeat purchases and tell others about their positive experiences with a product or service?

A) barnacles B) customer evangelists C) butterflies D) surrogate customers E) market mavens

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The cosmetics giant L'Oreal offers several product lines at a variety of prices. It targets the luxury market with its brand Helena Rubinstein, while less expensive offerings such as Elseve are targeted to large department stores and discounters

Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.

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What is instant messaging? Discuss its features and uses

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