Broadcast news style is largely determined by which two factors?

a) That the written words will be read aloud by an anchor and heard by the audience.
b) That the audience will never see the script, but may read a transcript.
c) That the audience lacks the will and the understanding for overly complex stories.
d) That print is outmoded and broadcast is current.


a

Communication & Mass Media

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A standard of good theories that addresses whether we can measure the concepts (variables) in order to test whether the relationships stated in the theory are true is called ___________

Fill in the blank with correct word

Communication & Mass Media

One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.

a. activism b. cause-related c. altruistic d. promotionally motivated

Communication & Mass Media

Abel Gance's "polyvision" anticipates Cinerama. ___

Indicate whether the statement is true or false

Communication & Mass Media

Convincing an audience that good things will happen if they follow your advice or bad things will occur if they do not are examples of

A) logos. B) cognitive dissonance. C) motivation. D) manipulation.

Communication & Mass Media