Personal selling is an especially important part of IMC in

A. cause-related marketing.
B. web tracking.
C. event sponsorships.
D. stealth marketing.
E. business-to-business settings.


Answer: E

Business

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Nonverbal messages delivered via tone or body language seldom suggest criticism.

Answer the following statement true (T) or false (F)

Business

Give an example of an industry where the Internet has transferred power from suppliers to customers

What will be an ideal response?

Business

If a manager inspires employees by promising salary raises, bonuses, and promotions, they have which type of power?

a. Personal legitimate power b. Personal reward power c. Organizational reward power d. Organizational legitimate power

Business

Which of the following is correct regarding the Clayton Act?

a. It deals with price discrimination, tying contracts, and mergers. b. It added criminal sanctions to the Sherman Act. c. It repealed the Robinson-Patman Act. d. It included labor organizations in its coverage.

Business