Answer the following statement(s) true (T) or false (F)

1. Television networks cannot require their affiliates to carry all of the network’s programs.
2. Cable television subscribers pay more than US$7.00 a month to receive ESPN, even if they never actually watch the channel.
3. The Fox Network first went on the air in 1975.
4. A single rating point represents 1% of the total potential television audience.
television industry was when the networks started broadcasting in color.
5. According to Ken Auletta, the “earthquake in slow motion” that shook up the


1. True
2. True
3. False
4. True
5. False

Communication & Mass Media

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What is the value of the average wage for women as compared to that for men?

A. a third B. half C. two thirds D. three fourths

Communication & Mass Media

Connectives link one part of a presentation to another

Indicate whether the statement is true or false

Communication & Mass Media

The study of movies and films is not a part of any of the fields of communication study

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

White ______________________ is a sensor system used for adjusting the camera to the appropriate color temperature setting in response to the light illuminating the scene.  Completing this camera adjustment is an important part of basic digital cinematography.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media