The theory of television viewing that assumes viewer comprehension causes attention and, therefore, effects—or no effects—is:
a. social cognitive theory
b. active theory
c. catharsis
d. developmental perspective
b
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56) channel 57) context 58) decoding 59) encoding 60) feedback 61) message 62) noise 63) intrapersonal 64) interpersonal 65) public A) allows us to create and interpret messages B) an individual communicating with a large group C) communication with ourselves D) communication between two or more people E) conditions surrounding communication F) vehicle by which the message is communicated from the source to the receiver G) receiver's response to the sender's message H) process of interpreting or attaching meaning to another's message I) thought, feeling, or action sent from the source to the receiver J) unintended stimulus that draws attention away from message K) process of putting thoughts, ideas, or feelings into symbols that another person can understand
A group of experts who offer advice to an individual or group
that needs to make a decision is called a(n) a. advisory group. b. focus group. c. quality assurance group. d. social group.
Which of the following is not one of the four P's of marketing?
A) price B) product C) promotion D) place E) publicity
If our uncertainty is above the _______ threshold, we are not confident in predicting the behavior of others. Hence, we tend to view other people's behavior as unpredictable
a. minimum b. average c. maximum d. high