Market segmentation
A. is the same thing as positioning.
B. tries to identify homogeneous submarkets within a product-market.
C. assumes that most submarkets can be satisfied by the same marketing mix.
D. means the same thing as marketing strategy planning.
E. None of these answers is correct.
Answer: B
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Indicate whether the statement is true or false
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a. Ethical egoism b. Deontological ethics c. Utilitarianism d. Sidgwick’s dualism
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