Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.
A. advertising
B. publicity
C. notoriety
D. promotion
E. personal selling
Answer: B
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A formal review of the outcomes of HRM functions, based on identifying key HRM functions and measures of business performance, is referred to as a(n)
A. HRM audit. B. evidence-based HRM. C. balanced scorecard. D. job description. E. profit-and-loss statement.
Assigning missing values to unsatisfactory responses may be desirable in all of the following situations EXCEPT:
A) if the number of responses is small. B) if the proportion of unsatisfactory responses for each of these respondents is small. C) if the variables with unsatisfactory responses are not key variables. D) A and C E) All of the mentioned situations (A, B and C) qualify for the assignment of missing values when unsatisfactory responses are discovered on a questionnaire.
In order to get more work done in less time with better results, a manager should employ _____________ techniques.
Fill in the blank(s) with the appropriate word(s).
Which of the following would NOT be a credible measure of the effectiveness of a social media campaign?
A) a comparison of positive and negative comments in blogs, forums and other networks B) the number of positive mentions in social media sites C) the total number of Internet users reading a site at a specific time D) analyzing the opinion and tone of participants' comments E) the number of negative mentions in social media sites