When writing an appeal letter to solicit funds, praising the audience for their past donations, and emphasizing how their contribution is needed now more than ever, will appeal to the audience's _____
A) sense of self-esteem
B) quest for self-actualization
C) need for love
D) desire for safety
E) requirement for belonging
Answer: A
Explanation: A) Advertisers routinely appeal to the higher levels of needs as part of their persuasive strategies. Advertisements for charities often appeal to the increase in audience self-esteem that will result from the good works enabled by the donation.
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An interviewer who follows a predetermined agenda, including a series of questions and statements designed to elicit necessary information is conducting which type of interview?
a. Stress interview b. Planned interview c. Structured interview d. Group interview
Answer the following statement(s) true (T) or false (F)
1. One of the communication barriers can be explained as the way we interpret situations clashes with the perceptions of others, leading to confusion and misconception. In other words, differing perceptions. 2. Upward communication sends messages from the lower levels of the organizational hierarchy to the higher levels and downward communication sends messages from the upper levels of the organizational hierarchy to the lower levels. 3. Formal networks of communication can include grapevines and gossip chains. 4. In high-context cultures “what you say is what you mean” and in low-context cultures, “what you say is not necessarily what you mean.” 5. The Japanese base their linguistic styles on status and choose from three different styles to express the appropriate level of social respect—basic speech, average speech, or elegant speech. This is an example of social context of cultural communication.
The manager of a department store wants to determine the proportion of people who use the store's credit cards for their purchases. What sample size should he take so that, at 95% confidence, the error will not be more than 6%?
What will be an ideal response?
Publicity is the nonpersonal presentation of ideas, goods, or services, which are paid for by an identified sponsor.
Answer the following statement true (T) or false (F)