Answer the following statement(s) true (T) or false (F)

1. CR strategies in and of themselves provide their own communications components, and thus require limited communication efforts outside the strategy itself.
2. A 2010 study revealed that an estimated 34% of employees said that they would take a pay cut to work for a socially responsible firm.
3. Studies have shown that despite this growing importance of CR communication, organizations have yet to learn how to communicate their CR.
4. Critically, organizations must be able to identify who is doing the talking, and have existing relationships with the right watchdogs.
5. According to California Management Review’s article that speaks to “good and bad levers,” a firm seeking only a neutral reputation (i.e., by trying to limit negative events and activities) may in the end fare better than the firm that instead commits the same resources to “doing good” while neglecting the “avoiding harm” lever.


1. False
2. True
3. True
4. True
5. True

Business

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