When Harvey joined the newsletter team at his company, he suggested a discussion page for the online version of the publication. When this idea was implemented, the readership of the online version increased by 50 percent

Which rule for creating newsletters did Harvey apply?
a. Engage readers
b. Make it attractive
c. Include sidebars
d. Avoid technical content


A

Communication & Mass Media

You might also like to view...

Explain the Health Communication Model

What will be an ideal response?

Communication & Mass Media

As your textbook explains, phrasing your speech title as a question can be highly effective.

Answer the following statement true (T) or false (F)

Communication & Mass Media

_____ conflicts can occur when one member dominates the group, when several members battle for control, or when some members refuse to participate

A) Procedural B) People C) Online D) Content

Communication & Mass Media

We are going to have in-class debates, and as a member of the audience, you will be

asked to "write a ballot" expressing your view as to which debater offers the best case, the most compelling reasons. As a member of the audience, how are you characterized in this use of argumentation as instrumental communication? (a) You are seeking knowledge about the topic. (b) You are acting as an impartial judge. (c) You are engaging in an internal dialog about the pros and cons of what you hear. (d) All of the above

Communication & Mass Media