An increase in a corporation's marginal tax rate will cause the corporation's after-tax cost of debt to
increase, other things remaining the same.
Indicate whether the statement is true or false
FALSE
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Which of the following is not a measure of profitability?
A) Current ratio B) Return on assets C) Return on equity D) Debt to equity ratio
The net income for a period and the financial position at the end of the period are
a. interrelated. b. independent. c. relevant. d. irrelevant. e. autonomous.
Which of the following openings is most appropriate for a straightforward claim letter?
A) ?You have sold me jewelry for three years, and you have never failed to deliver nice merchandise in the past. B) ?On April 2 I opened your delivery containing the chain (Item No. 544558-15454 ) I ordered on March 1. C) ?Please replace this damaged 18-inch sterling silver herringbone chain received as part of Order No. 248-21. D) ?I am very upset with the broken 18-inch sterling silver herringbone chain in your recent shipment because I had no necklace to wear to my son's wedding!
Which of the following statements about brand equity is NOT true?
A. Brand equity refers to the brand's value to an organization. B. The highest level of brand equity involves establishing product benefits. C. Brand equity can provide a competitive advantage. D. Brand equity means a brand has customer loyalty. E. Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.