Explain the focus group approach to primary market research
What will be an ideal response?
Focus groups are a traditional approach to primary research. In focus groups, a professional moderator asks a
group of carefully chosen individuals about a topic. The goal is to understand consumers' motives behind their
behaviors—why they do what they do. Many see focus groups as artificial, however, and they are not as popular
now as they were in the past.
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Indicate whether the statement is true or false
A common element of a will is the fiduciary clause
a. True b. False
A stock subscription agreement does not usually include the
A. subscriber’s name and address. B. name of the corporation. C. number and class of the shares subscribed to. D. rules and guidelines for the internal governance of the corporation.
All of the following are examples of dark social except:
A) e-mail. B) tweets. C) SMS texts. D) Snapchat.