Why is global spending on PR difficult to track?
a. Advertising and marketing are sometimes categorized as PR.
b. PR documentation outside the U.S. is too confidential to report.
c. The Holmes Report only measures U.S. PR spending.
d. Most global firms use advertising instead of PR.
a. Advertising and marketing are sometimes categorized as PR.
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Which of the following is not true of the concept of press shield laws?
a. Reporters are protected by a federal shield law b. 31 states have passed shield laws. c. The issue is whether courts can order reporters to reveal their sources. d. In Branzburg v. Hayes the U.S. Supreme Court rules that journalists do not have a constitutional privilege to refuse to testify.
Marshall believes in trade-offs, in which he gives up something in exchange for something he wants. His typical conflict management style is called
A. competition. B. compromise. C. win-win. D. accommodation. E. collaboration.
Griffith increased movie-making "language" with techniques like freeze frames, parallel editing, frequent close-ups, and objects to synopsize and define character
Indicate whether this statement is true or false.