Name and describe the four marketing management philosophies.
What will be an ideal response?
PRODUCTION ORIENTATION. This orientation focuses firms on their internal production capabilities rather than the desires and needs of the marketplace.
SALES ORIENTATION. This orientation assumes that buyers will purchase more of any item if aggressive selling techniques are used. Again, this orientation does not address the needs and wants of the marketplace.
MARKET ORIENTATION. This orientation is the foundation of contemporary marketing philosophy. It recognizes that a sale is dependent on the customer's decision to purchase a product and provides increased responsiveness to customer needs and wants. To market-oriented firms, marketing means building relationships with customers.
SOCIETAL ORIENTATION. This orientation refines the marketing orientation by stating that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting the organization's objectives and preserving or enhancing both individuals' and society's long-term best interests.
You might also like to view...
The organizational culture norm about the importance of the norm (e.g., are people willing to sanction others for violating culture norms) is known as:
A. the content B. the consensus C. the intensity D. the artifact
Round-tripping is when
A) a selling company sells to a customer company with huge discounts. B) a selling company pretends to sell to a fictitious company with the intent of inflating revenues C) a selling company lends money to a customer company to increase assets. D) a selling company lends money to a customer company to be used to purchase goods from the selling company.
During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.
A. younger B. older C. wealthier D. veteran E. inexperienced
A federal court has limited jurisdiction in a
a. small claims action. b. constitutional issue. c. murder case. d. bankruptcy case.