What is the term for the ability of television, through emotion-raising video, to elevate distant issues on the domestic public agenda?

A) CNN effect
B) framing
C) agenda-setting
D) sound-bite effect


Answer: A

Communication & Mass Media

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The “uses and gratifications” approach focuses on ______.

A. what people are doing with media B. who is controlling the media C. why people are using media D. both what people are doing with media and why people are using media

Communication & Mass Media

As the United States becomes more culturally diverse,

A) one's professional success and personal satisfaction will increase dramatically. B) intercultural competence will become a necessity. C) it can be assumed that people will embody similar cultural views. D) all of the above.

Communication & Mass Media

During a demonstration presentation, Spencer wanted to discuss how to reduce the risk to your home from wildfires. When planning his presentation, Spencer should 

A. avoid using visual aids. B. emphasize his personal interest. C. develop main points for each of the seven steps. D. relate the topic to the listeners.

Communication & Mass Media

Why is there a general rule that you should have at least two entries at any level of subordination within an outline?

What will be an ideal response?

Communication & Mass Media