Motivations to use entertainment media can best be thought of as:

A) The response humans have evolved to media representations
B) innate desires to experience life unfold on screen media
C) a trick we use to get evolution to pay off desired neurotransmitter rewards
D) A way to learn how to survive the fittest


C) a trick we use to get evolution to pay off desired neurotransmitter rewards

Communication & Mass Media

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Extravagant claims about one's product or organization are referred to as

A) advertising. B) public relations. C) flakking. D) puffery.

Communication & Mass Media

Minnie, an insurance agent, has a compelling story about the rescue of a puppy during the recent floods and the puppy's reunion with its owners

Which method should Minnie use to persuade the editor of a local daily newspaper to write about this incident? a. Pitching b. Fracking c. Caching d. Profiling

Communication & Mass Media

Which of the following characteristics of the media refers to the responsibility of the press to act as the guardians of the public interest?

A. regulation B. ownership C. feedback D. watchdog

Communication & Mass Media

A statement that orients the audience by revealing how the speaker has organized the body of a speech is called a __________

Fill in the blanks with correct word

Communication & Mass Media