When evaluating a Web site, you should consider all of the following except
a. if the author or sponsoring agency is identified.
b. the importance of never using advocacy sites.
c. whether links to other reputable sites are identified.
d. whether the information provided is up to date.
b
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The designated market area (DMA) is the largest physical market area studied
True False
You have been asked to emcee the end of the year banquet. Identify two key tasks that you will need to do and how you might accomplish them.
Fill in the blank(s) with the appropriate word(s).
A fraternity favoring members of the football team to join their chapter is a case of:
A) True dilemma B) Appeal to authority C) Special pleading D) False dilemma E) None of these choices
Wyatt is preparing a persuasive speech about the risk of violent crime in the local community. Which strategy should Wyatt use? a. Wyatt should speak honestly about the problem without exaggerating, and then offer practicalsteps the audience can take to reduce their risk
b. Wyatt should discount the level of risk to make the audience feel safe. c. Wyatt should choose a less threatening topic. d. Wyatt should use a fear appeal that is so powerful that it leaves audience members feelingimmobilized.