Summarize some of the overall benefits of cyberspace to public relations practitioners

What will be an ideal response?


The Internet has helped to change the way people communicate and contact one another. It provides an even easier, faster way to rapidly deliver information, especially via e-mail and websites. The Internet provides the ability to "go direct" to build reputations with targeted publics, which means no longer depending on the mass media as intermediaries for that function. Variety of new media, including websites, e-mail newsletters and social media, provide flexibility and more freedom in ways to disseminate news about organizations, their products and services and their good works.

Business

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Which of the following statements is not necessarily true about a journal entry?

a. Liabilities are indented. b. An explanation follows the journal entry. c. The Post. Ref. column is left blank until the entry is posted. d. All debits must be recorded before any credits.

Business

A ________ is a set of people a consumer wants to please or imitate

A) culture group B) family lifestyle group C) perception group D) reference group E) social class group

Business

To joke with his coworkers, Richard likes to pretend to trip when walking down the hallway at work. However, the last time that he tripped, he actually fell right on his chin. It was hard for Jackie and the rest of the office not to laugh at him. Trying not to laugh when a coworker trips would be considered what type of emotional regulation?

a. Response focused, Reappraisal b. Antecedent focused, Suppression c. Response focused, Suppression d. Antecedent focused, Cognitive change

Business

Which of the following is an effective way to improve your nonverbal communication skills?

A) Ignore facial expressions and body language; instead, focus only on the verbal message. B) Ask friends and family members to give you feedback on your nonverbal behavior. C) Try to avoid associating with people from diverse cultures since you might misunderstand their nonverbal messages. D) Broaden your computer skills to include programming.

Business